We ask why, not what

You can expect thoughtfulness and care in everything we do. We’re going to ask you: Why? And maybe ask again. We’ll dig in as deep as you’ll let us to find the most efficient, impactful, meaningful way to move your business forward.

/ 01

First, why are we all here?

Every design and development problem starts with the real, business-centric answers to “Why?” We articulate those goals together, then use our expertise to find that sweet spot of realistic and impactful.

What’s happening:

  • Discovery workshops
  • Design + technology audits
  • Stakeholder alignment
  • Benchmarking + SMART goal setting

A lack of specific, measurable goals we are all working toward is the primary reason any initiative fails. It’s the equivalent of heading west on The Oregon Trail and saying, We’ll just know it when we get there.

Arthur

Director of Product & Digital Strategy

/ 02

Next: What will it take?

After goals comes strategy. We co-create this with you by digging into your user stories and data, challenging any assumptions. Then we resource and build out the team, the plan, and the timeline. We keep the scope sane and flexible so we can stay agile and reactive.

What’s happening:

  • Audience definition
  • Impact mapping
  • Digital strategy
  • Scope definition
  • Concept development
  • Project management + Dev ops
  • Team resourcing + onboarding

We’ll always tell you if there are better ways to get where you want to go. It’s the best type of reality check. That’s what partners are for.

Mayelee

Project Manager

/ 03

Then: We Build.

This is what lots of clients think is step one — what they hired us to do from the get-go. We sprint from proof of concept to minimum viable product to production-ready release, focusing on the components with the highest value and biggest impact.

What’s happening:

  • Roadmapping + prioritization
  • Design sprints
  • Early validation + testing
  • Proof of concept → MVP → Production

As we build, we balance what’s doable alongside what’s impactful. This is an exercise in prioritization and transparency. We share where we’re at and how we’re going to do it. If there’s a risk to any solution, you’ll know.

Bohdan

Head of Engineering

/ 04

We see what works, and do more of it.

We’re with you in the data, measuring and interpreting and designing new initiatives to continue the transformation we’ve started. By this time, it’s no surprise when we ask not just what’s next, but: why?

What’s happening:

  • Training + stakeholder on-boarding
  • Data analytics
  • User experience research
  • Iteration
  • Optimization

This is the really fun part and what makes a partnership long term.

Adam

CEO

Want to learn more about how we achieve success with our clients?

We believe a thoughtful company builds things that work with purpose rather than just work. Download our white paper to learn more about our methodology.